Brand Voice-'Hear it loud and clear'

At Mass Inspire, we can't stop emphasizing on the importance of having a brand that is ‘attractive to the eye, and not distracting to the mind.’ That, having a brand that is second best, is simply insulting to the image of your company. You company is a legal entity, thus it has an identity to uphold-question is: What is your company's identity? Is it a brand that stands on its own two feet, and sells itself, or does it need crutches as a result of having weak knees? Talk of a strong brand, and many names come to mind: from global firms like Nokia and Coca-Cola, to local firms, like Safaricom and Tusker. Well, Mass Inspire is adding on its strength, and we want you to tag along.

1.      Your brand voice fundamentally defines your brand

It’s an expression of the values that shape your organization—it best delivers the messages you’re trying to send and shapes the perception of your brand not only through what you say but how you say it.

2.      Brand voice, like singing or speaking voice, has a range

Your brand voice should span several registers, from whisper to shout. Consistency is not the same as sameness, and in order to remain consistently compelling, brand voice must adapt to different scenarios—mood, medium, and audience—to say the right words the right way at the right time.

3.      Brand voice is more than word choice

It’s about syntax, structure, semantics, style. It’s about sending your messages in the most clear and efficient way by evoking a style that matches what you’re trying to say. That’s why your brand voice works best with messaging as a complete communications toolkit.

4.      Brand voice creates dialogue

Communication requires a response, and your brand voice brings value to that dialogue. It means you’re able to listen and respond in a way that brings your brand strategy to life.

5.      Brand voice is key to internal brand engagement

Internal brand engagement means everyone’s on the same page, which is easy to do when you’re all speaking in one voice with one shared point of view. Your brand voice helps you deliver on your brand promise from the inside out.

6.      A strong brand voice will evolve over time

Maintaining the consistency of your brand voice across the organization requires review, feedback and discussion: what’s working and what isn’t? By taking a descriptive view, and stopping to re-evaluate your verbal strategy from time to time, you’ll strengthen your linguistic approach across the board.

And a story well told is really a strategy. It’s a strategy for deploying words to create an effect. Good brands make an impact when they speak. A really good story can change people’s lives, and if enough people hear it, that story can change the world. Meaning your brand can change the world, in part, by telling a great story.

As thoughts of intent take your mind hostage, just rubber-stamp them with a fact: Mass Inspire is the ultimate link to ensuring that your brand sounds like an acapella that soothes the heart and puts your mind at ease. We strive to make you brand say, “WELL DONE!”