Benefits and Advantages of a Brand

Isn't it despicable when someone refers to you as, "Hey You!" instead of using your name. It is annoying to be precise, isn't it? Well, your company is a legal person, thus upholds the right to have an identity that speaks volumes about it; let it lack one, and you will be playing second fiddle to your competitors.
Brand Identity Design is the creation of the visual identity, “The Branding”, for a company and/or its clients. At Mass Inspire, we strive to give your company a brand that echoes your mission, one that guarantees to linger on in the mind of your stake and share holders. "Well Done!", is the tune we want them to sing.

Pride - A professionally designed logo and Brand / Identity system will show that you are committed to presenting your company as a major contender in your market. 
This is what we shall offer you: professionalism sweetened with raw talent in design. It is second nature to us.
 
Visibility - Most prospective consumers / clients look for highly visible, well-defined businesses, and the "look and feel" of your identity plays a major role in their decision making process. Think about it, what is the essence of having brand that is not known to its target market. It simply means your brand is not existent in the first place. 
We seek to make your brand visible even to those who are blind. We want you blind not only see, but touch. Touch your clients with a resounding affirmation of guaranteed excellence.
 
Credibility - Establishing credibility with a strong visual message in a professionally developed Brand / Identity system, used throughout all of your business and marketing communications, will keep you a step ahead of your competition. 
Our work speaks for itself. Give us a chance, and we will give you value for your money.

Appearance - A professionally developed Brand / Identity system positions your company to work with larger organizations and increases your margins by allowing you to set premium rates for your products and / or services. 
www.massinspire.co.ke  Visit the link and see what we shall offer you!!

Retention - Most people remember what they see much better than what they hear or read.  Having a consistent visual identity throughout all of your business and marketing communications will keep you at the forefront of existing and potential clients’ minds when they have a need for your products and / or services. 
This is the importance of having a brand with a sweet voice, that produces heavenly music to its target market. 
 
Differentiation - When partnered with a strategic marketing program, a well-designed logo and a strong identity system will position your business far above the competition in your market.
Simple and clear, you not only need to stand out from the crowd, but be so far from it, that you are your own crowd.
 
Stability - Even if you are unable to claim that you’ve been in business for “over 30 years”, having a functional Brand / Identity system gives the impression that your business is dedicated to the industry you serve. 
'Why fake it till you make it; while we can you make you be it, as you make it"
 
Support - When you present a well-rounded business package, your business goals and objectives are more clearly defined and this will improve your chances of getting venture capital or other forms of financial assistance. 

Your brand creates your first impression when interacting with potential customers. Study shows, you only have seven seconds to make a good impression, what do you want your brand to say?

Your brand should leave footprints that cannot be matched!! We can help you do that!!

Information was borrowed from www.corporatecomm.com

10 Principles of Brand Strength (part two)

We all know learning is a continuous process, thus take a seat, make some coffee and escort it with with this sweet knowledge...c

6 RELEVANCE

This component estimates how well a brand fits with customer needs, desires and decision criteria across all appropriate demographics and geographies.

The world is moving fast and brands must keep up in order to stay relevant. Whereas brands once focused on web experiences and online shopping to stay up-to-date, now they are adopting mobile practices to meet customers’ needs and desires.

With the banking sector adopting the use of mobile services at an increasing rate, emphasis on trying to be relevant, as per the trend of your target market cannot be over-emphasized.

Tag behind, and simply be the hind. Always marry your products and services to your customer needs.

7 UNDERSTANDING

Not only must customers recognize the brand, but there must also be an in-depth understanding of its distinctive qualities and characteristics, as well as those of the brand owner.

Apple is a brand that customers immediately understand. They know what they get out of adopting and associating with it. Its products are seen as innovative and creative. One simply has to put a face to one’s brand, thus ensure that customers have a human touch/feel to it. This guarantees an emotional attachment to one’s products, building up on customer loyalty.

8 CONSISTENCY

This measures the degree to which a brand is experienced without fail across all touch-points and formats.

When we think of consistency, Nike always comes to mind. With its iconic swoosh – a design element from the past – it creates one universal experience across every touch-point, from advertisements to websites. In recent years, however, consistency has become a bit more complicated.

Even when you choose to be inconsistent, you must be consistent about your inconsistency. As you choose to expand, you need to make sure that the product is customized as per the customer’s needs. In line with this, therefore, when you opt to tweak your services a little, to address a specific need, the ‘tweaking’ needs to be consistent wherever the specific target market is.

9 PRESENCE

This measures the degree to which a brand feels omnipresent and how positively consumers, customers and opinion formers discuss it in both traditional and social media.

The rise of social media means that brands have new opportunities to elevate their presence. Today’s customers provide feedback online and brands are now expected to respond authentically and quickly to that feedback, or else put the brand at risk.

Brand depth is key, as it promotes loyalty among customers. Upon attaining depth, width almost tends to come naturally, as your loyal customers will be your mode of advertising, and will heap praise about your product. Your business should also embrace the use of social networks as they cross borders faster than any plane or ship ever will. Capitalize on them, and seek to get feedback on your product.

10 DIFFERENTIATION

This is the degree to which customers perceive the brand to have a positioning that is distinct from the competition.

Emphasis on standing out from the crowd, as a brand, cannot be undermined. Your brand and its presence, needs to be so unique, that customers perceive and believe, it is in a league of its own. Look at Microsoft at a global level, Safaricom in the local setting and Bata in the shoe industry.

With the ammunition of knowledge instilled in you, as per the principles of a brand,  feel free to eliminate all which does not propel your organization forward. At Mass Inspire, we promise to make your promise to your clients, a promise that breathes a resounding belief of excellence.

10 Principles of Brand Strength...(Part One)

Today, due to the downturn in the economy and the ensuing reset in customer priorities, corporations need to be more aware than ever before of the many underlying forces that impact a brand’s ongoing strength. Business is changing, but the principles of strong brands still hold true. We, Mass Inspire, strive to make sure that knowledge is availed, thus make you know why we value you as customer and what we strive to deliver. What you say, is what we do. 

We want your customers to say WELL DONE to you, and you to us.

1 COMMITMENT

A measure of an organization’s internal commitment to, or belief in its brand.

Commitment is the extent to which the brand receives support in terms of time, influence and investment.

It is of no importance to have a brand, if the employees do not believe in it, eventually lacking commitment to it. An air of pride should surround the bride, not arrogance. It should always be cultured deep within the organization that it is simply a way of life.

2 PROTECTION

This component examines how secure a brand is across a number of dimensions – from legal protection and proprietary ingredients to design, scale or geographic spread.

Whether it is Coca-Cola’s patent on its exact formula or IBM’s strategic acquisitions, protection is a vital brand component.

It is important to ensure that your brand, is a representation of your organization; Yours, and Yours alone. Yes, you cannot share your brand or have people impersonating it; the repercussions could cost you all the input you have invested in the firm.

Patent your brand.

3 CLARITY

The brand’s values, positioning and proposition must be clearly articulated and shared across the organization, along with a clear view of its target audiences, customer insights and drivers.

It is vital that those within the organization to know and understand all of these elements, because everything that follows, hinges on them.

At heart, clarity measures the degree to which the brand and its owner are truly dedicated to understanding and defining their customer. From this stems a clear view of what the brand can offer to address an identified customer need. Without clarity, a brand lacks insight – the most precious of commodities, particularly in a recessionary climate. Indeed, as Harvard Business School suggests, instead of cutting research budgets in a recession, “you need to know more than ever how consumers are redefining value.”

So clarity, as we view it, is about audiences as well as what your brand can offer.

4 RESPONSIVENESS

This component looks at a brand’s ability to adapt to market changes, challenges and opportunities. The brand should have a desire and ability to constantly evolve and renew itself. *Brand refreshing, remember?* 

In 2010, many brands demonstrated responsiveness by adapting to customers’ increased desire for sustainable products, as a result of the two year recession.

While the trend has been apparent in virtually every sector, it has been especially evident in the automotive category, where the growing concern among customers regarding fuel efficiency and greenhouse emissions, as well as demand for hybrids, has kept brands on their toes.

Another challenge has come in the need to respond to consumers by harnessing the latest technology. This is evident in the growth of smartphones – especially Apple and BlackBerry, with Nokia seemingly in retreat. Not to be forgotten is the latest innovation from Apple: the iPad.

Yet another challenge is the need to address competition, or perhaps to gain domination over the opposition.You simply cannot sit back, and watch your competitors make juice from the fruits you have borne.

5 AUTHENTICITY

This component is about how soundly a brand is based on an internal capability. Authenticity asks if a brand has a defined heritage and a well-grounded value set, as well as if it can deliver against customers’ expectations.

Customers’ desire for authenticity has always been essential. Customers, more reluctant to spend, want to trust the brands they purchase from – and a large part of how brands elicit this trust is through authenticity and a strong heritage.

At Mass Inspire, we aspire to ensure that we give you a brand that simply breathes an aura of freshness to your organization. These are codes that we choose to live by.As always, we always aim to make you say, 'WELL DONE"!!